Choir Marketing Ideas

Choir Marketing Ideas 2026

Complete Social Media Guide for Small Choirs

Perfect for 8-20 member choirs · Weekly rehearsals · Community outreach

Think in 3 moments: BEFORE rehearsal, DURING rehearsal, AFTER rehearsal.

1. Quick Start (Every Week)

Thursday/Friday

Rehearsal Reminder
  • Post Saturday rehearsal reminder on Facebook + Instagram
  • Add location tag for your town/church
  • Invite new singers to "come listen or join"

5 minutes from your phone

Saturday Rehearsal

Capture Content
  • 1 group photo or rehearsal atmosphere shot
  • 1 short video (10-30s) singing/rehearsing
  • 1 behind-the-scenes photo (scores, room, etc.)

Use your phone, minimal editing

Sunday/Monday

Post Rehearsal Recap
  • Choose best photo/video from rehearsal
  • Write short recap + invitation to join
  • Add hashtags: #choir #yourcity #churchmusic

Post both platforms. Ask choir to share.

2. Initial Setup (One Time Only)

  1. Open Facebook app → Menu → Pages → Create
  2. Name: [Your Choir Name]
  3. Category: "Musician/Band" or "Arts & Entertainment"
  4. Profile pic: group photo or simple logo
  5. Cover photo: your church/rehearsal space
[Your Choir Name] – Community choir welcoming all voices Weekly rehearsals [day/time] at [location] New singers always welcome! Contact us to join.

  1. Create new Instagram account for choir
  2. Username: @[yourchoirname] or @[churchnamechoir]
  3. Same profile picture as Facebook
[Your Choir] · Growing community choir Rehearsals: [day/time] [location] New voices welcome! 🎶 DM to join

Turn on notifications for comments/mentions

  • Choir Leader: Posts content + responds to messages
  • 1 Singer: Takes rehearsal photos/videos
  • 1 Member: Reminds everyone to like/share/comment

100% phone-based. No computer needed.

3. Weekly Marketing Routine

3.1 Thursday – Reminder Post

Goal: Fill chairs + attract new singers

  1. Facebook Page → Create Post + add photo
  2. Copy Template 1 text (below) → customize date/location
  3. Add location tag → Post → Same on Instagram

Share in 2-3 local Facebook groups

3.2 Saturday – Content Creation

Goal: Authentic behind-the-scenes content

  1. Before start: group photo (even if incomplete)
  2. Mid-rehearsal: 15s video of favorite song moment
  3. End: behind-scenes (sheet music, piano, room)
  4. Save to "Choir Content" phone album

Get group photo consent once at first rehearsal

3.3 Sunday – Recap Post

Goal: Build community + invite newcomers

  1. Pick best photo/video from rehearsal
  2. Copy Template 2 → Facebook + Instagram
  3. Text choir: "Please like/share this post!"

Every like/share = more local visibility

4. Copy-Paste Marketing Templates

Copy these directly to Facebook/Instagram. Edit dates/locations as needed.

Template 1: Rehearsal Reminder
🎵 REHEARSAL THIS SATURDAY! 🎵 [Time] at [Location] New singers always welcome! "Love to sing? Come observe or join us!" Family-friendly | All voices welcome 📍 [Full Address] #choir #singwithus #[yourcity] #[churchname]
Template 2: Rehearsal Recap
Great rehearsal tonight! 🎶 Loved hearing [song name] come together. 12 voices growing stronger each week. Next rehearsal: [date/time/location] New singers? Message us! #choirlife #communitychoir #[yourcity]
Template 3: Member Spotlight (Monthly)
Meet [Name]! 🎤 "Been singing [X years]. My favorite part of choir is [their answer]." Join us Saturdays [time] at [location]! #choirfamily #[yourcity] #sing

5. Bonus Choir Marketing Ideas

Concert Promotion:
  • Create Facebook Event 4 weeks early
  • "Share if you're coming!" every post
  • Tag church/venue in every post
Hashtag Strategy:
  • 3 local: #[yourcity] #[neighborhood] #[county]
  • 3 choir: #choir #churchchoir #communitychoir
  • 1 song: #[songsyouresinging]
Phone Tips:
  • Add to home screen = instant app access
  • "Choir Content" album keeps everything organized
  • 15s videos get 3x more views than photos
  • Reply to ALL comments within 24hrs
  • 1 post/week > perfect but zero posts

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